Key Outlet Marketing - Available at these local stores - This type is commonly used in the 30 to 60 second format to make people aware of the product and where to get it.

Lead Generation - Call now and get your free information - This type is commonly used by companies as a means of generating leads or driving traffic to a website. These are then followed up by mail, telephone, or sales visits. 

Companies like Insurance, Investments, Office Equipment and others use this format successfully.

Order Generating - This is the oldest and still most common type of direct response commercial in use today. This is used to generate immediate orders for the product via use of an 800 number, mail or the internet.

Over the last decade people have had "infomercialitis". This is due in part to the power of using a 30 minute commercial to sell a product.

This is where companies have a chance to use their best sales people to present their product to millions.

But what about the guy who doesn't have a widget he can sell in an infomercial?

The trends are changing with the advent of the internet. This new medium (internet) is where the short form commercial can offer a very powerful and economical approach to TV advertising.