What are some of the tricks to handling competitors?

What does it take to really drive in new business?

"It's not as simple as pushing your weight around."

One of the most common reasons companies fail is that they do not find their niche or position in a marketplace.

Whatever their business may be, it could be perceived as one "just like the other guy". But what makes your business different from competitors?

Knowing this would greatly increase a companies chances of success. Having a large competitor does not mean you cannot compete.

You may even find out that your competition is not who you think it is. How do you really know this?