What is the difference between Marketing and Promotion?

What role does Public Relations play in the scheme of things?

What gets customers in the door?

Sometimes people confuse promotion with marketing. If someone advertises, they may think they are marketing.

To have this as a philosophy only weakens an overall campaign. There is a very distinct difference between them both.

To understand that difference, lets explore what each one is.

Marketing - is the entire conception and packaging of a specific product that gets brought to the general public. It means to prepare and take to and place into the marketplace in such a way as to obtain maximum potential and recompense.

Promotion - is the art of offering what will be responded to. It consists of what you are offering and how to offer it so that it will be responded to by the public.

Many times people jump right to the promotion step without consideration to the marketing cycle. This has left people thinking that promotion doesn't work, only word of mouth works.

In this case, what one has done is gotten good word of mouth marketing. But without sound research and a solid plan, right from the beginning, the chances of failure are increased.

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