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What is the value of research?
What does it do for advertising?
What do I do with this research?

How to put sales emotion into all your advertising!

In order to understand the value of market research, it is necessary to have a grasp on what marketing really is.

Some people think that to market is the same as selling to the customer. This is a wrong concept and is in no way complete.

Marketing includes all the actions before the beginning of any campaign right on through to the end and includes the word of mouth generated by your customers.

This would consist of complete research so that you will know how to get people to buy your product. Not to mention knowing where your market is!

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