One of the most important aspects to any campaign is buying your media. If this is done properly you will get excellent results.

Done poorly and you could wind up poor, even if you have a great selling product! There is a key factor, however, when buying media for direct response advertising.

With your research properly done, you will know the types of customers you want to reach.

Many people do not know that buying media for a direct response campaign has nothing to do with the size of the audience, or any other demographic factor for that matter.

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