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Some Traditional Techniques   Print  E-mail 

1. You can target a particular market area and do a newspaper insert program. You can get a newspaper insert printed and distributed for anywhere between $20.00 to $35.00 per thousand depending on the area.

In most cases this would include the printing. This is a very powerful way to help drive business to a website.

2. You can identify your market and offer free information, or some such thing, and send out postcards to highly targeted mailing lists.

This can be cost effective as you are targeting specific people that match your customer profile.

3. Doing a short 60 second TV commercial and advertising it on local TV & Cable stations can really get your web site out there and generate major exposure and credibility of your product or service.

This lead generation approach is used very successfully by Insurance Companies, Finance Companies, Car Dealers and more.

4. Doing press releases that offer helpful "how to tips" for people are very popular. This can be a very cost effective way of getting your product or service known about in a big way.

5. With the right product or service you can use radio advertising very effectively to help support a campaign in a given area.

Radio should not be used as a stand alone. It should be used while other marketing is going on.

There are many other ways to use traditional marketing in coordination with the online world. All it takes is a little research and imagination to get things going.

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Last Updated ( Wednesday, 03 April 2013 )


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