Over the last decade people have had "infomercialitis". This is due in part to the power of using a 30 minute commercial to sell a product.

This is where companies have a chance to use their best sales people to present their product to millions.

But what about the guy who doesn't have a widget he can sell in an infomercial?

The answer is the "Short Form" commercial. You could have a business that relies on heavy foot traffic.

Maybe your a Dentist, Insurance Company or Auto Dealership (remember "Go See Cal?") or some other profession that needs customers in the door to survive.

One powerful and economical use of television advertising is the short form 60 second commercial.

The reason you use 60 seconds is simple - this will outperform a 30 second spot 3 or 4 to one in most cases.

Think about it. Your sitting there, you get interested in this commercial, you decide you want to call and before you can get your pen and paper out it is over.

This is a common mistake many people make. Why?

Bottom line - Money. Some people will argue that you get more impressions for the dollar by using a 30 second spot.

The truth of the matter is, that over the decades, when dealing with lead generation, the 60 second spot has out pulled the 30 second spot. So why fight the success?

Call us today for your marketing needs!

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